Vedant Fashions Limited
Issue Open
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Vedant
Fashion Ltd – IPO Review
Issue
Details
Issue Opens |
February 04, 2022 |
Issue Closes |
February 08, 2022 |
Issue Size |
3150 crores |
Issue Type |
Offer for sale |
Price Band |
INR 824 – 866 |
No. of shares |
3.6 Crore |
Market Lot |
17 shares |
Objects
of the issue
The company
anticipates that the proposed listing of its equity shares will enhance its
visibility and brand image. The IPO is purely an OFS and thus the company will
not receive any proceeds.
Shareholding pattern (%) |
Pre-IPO |
Post-IPO |
Promoter & Promoter group |
92.4 |
84.9 |
Non-promoter group (including
public shareholders) |
7.6 |
15.1 |
Total |
100 |
100 |
About
the company
Vedant Fashion
Ltd (VFL) operates in the Indian wedding and celebration wear segment and the
casual ethnic wear segment. The company is the largest in India in the men’s
wedding and celebration wear segment. VFL has a presence in 212 cities in India
and 8 cities internationally. The company has five brands under its name, each
positioned to cater to a different segment:
1. Manyavar –Started in 1999, this brand is
targeted to fulfill the wedding and traditional attire needs for men and
boys and is priced in the mid-premium segment.
2. Mohey – This is the largest brand by the number of
stores, with a presence across India. This brand is targeted towards the
women’s wedding and celebration wear market and caters to the mid-premium
segment.
3. Mebaz – This brand was acquired by VFL in the year 2018.
Mebaz has a strong presence in the states of Andhra Pradesh and Telangana and
caters to traditional attire needs of men,
women, and kids. It is priced in mid premium to premium segment.
4. Manthan – It is positioned as a value brand
offering in the men’s Indian wedding and celebration wear. Unlike its other
brands which are Exclusive Brand Outlet (EBOs) focused, Manthan products are sold
primarily through Multiple Brand Outlets (MBOs), Large Format Stores (LFS), and
online platforms.
5. Twamev – Incorporated in 2019, it is a premium brand in
men’s Indian wedding and celebration wear. It is priced between Manyavar and
other luxury boutique brands.
Key Strengths
Growing
market size and an underpenetrated branded segment
In India, the
traditional wear segment is expected to grow at a CAGR of 7% from FY20-25 and
reach a market size of INR 3.5-4 trillion. There has been a growing branded
penetration in the traditional wear segment. The branded penetration in the
ethnic wear segment grew from 19% to 30-35% whereas that in the Indian wedding
and celebration wear grew from 10% to 15-20% between FY15 to FY20. The branded
penetration in the ethnic wear segment going forward is expected to increase at
a CAGR of 12-14% from FY20-25 and the branded penetration in the Indian wedding
and celebration wear segment is expected to increase at a CAGR 18-20 from FY20-25.
Further, the Indian wedding industry is estimated to be around 50 billion USD
and is the second-largest wedding market in the world. All these factors
combined give the company a strong headroom for growth.
Omni-channel
presence and asset-light model
VFL has established
an omnichannel presence which ensures that its products are available to
customers through their preferred mode of shopping. VFL ltd has a total of 530
stores out of which 481 are EBOS. The high focus on EBOs is strategically a
good bet as in India, wedding and celebration shopping is seen as an experience,
and consumers prefer going to a single popular shop in their vicinity for their
attire requirements. Further, as of September 30, 2021, VFL has over 300
franchisees, 73% of whom have been associated with them for over 3 years. Over 90%
of the company’s sales came through its franchisee-owned EBOs which enable VFL
to focus on an asset-light model, leading to good control over costs and in
turn achieving higher returns on their capital.
Use of
Technology in Inventory management
Inventory
management is one of the most important factors driving the working capital for
this industry. The entire inventory and supply chain management of VFL is system-driven.
The company utilizes data analytics for capturing evolving customer preferences
and trends across the country and has developed strong analytical expertise in
this domain. It also has technologies in place to monitor and manage store
inventory levels on a real-time basis. This helps the company to accurately forecast
demand and in timely production and replenishment of inventory. This is also
reflected in the fact that the company has been able to contain its slow-moving
inventory to less than 4%.
Versatile
brand positioning and strong brand recall
Unlike its
competitors, VFL through its five brands caters to all gender and age groups. Further,
the wedding and celebration wear segment is less price-sensitive, giving
reasonable pricing power to branded participants like VFL. What has also aided
VFL to stand out is its marketing appeal. Aggressive marketing campaigns and
celebrity brand ambassadors enable the company to have a strong nationwide
appeal and top-of-the-mind brand recall.
Key Risks
Consumption
slowdown due to further restrictions on account of Covid-19
As the
company’s revenues are directly dependent on the number of marriages and
festivals being celebrated in the country, any further restrictions on movement
and lockdowns could adversely affect the consumption of the company’s products.
Design
counterfeits
Unlike
music, drama, literature, and art, fashion is not and has never been
appropriately protected under copyright laws across the globe. This has made
copying designs rampant in the fashion industry. This causes a dent in the
design differentiation element of VFL ltd, as any of its popular designs could
be replicated and sold by a local store at a cheaper price. Further, the absence
of an adequate showcase of a brand or logo in the traditional wear market also
acts as a deterrent for people wanting to purchase branded ethnic wear attire.
Growing
competition and new entrants
The Indian
ethnic wear segment has been growing at a significant pace majorly due to two reasons
– the shift from stitched wear to ready-made wear and the move from sarees to
fusion wear. A lot of companies have woken to this fact and many investments in
this space have taken place. Recently, establishes players like Reliance Retail
have forayed into this segment by purchasing a stake in companies owned by Manish
Malhotra and Ritu Kumar. Similarly, Aditya Birla Fashion has also picked up
stakes in Jaypore, Sabyasachi couture, and Tarun Tahiliani. Young brands
popular among youth like Nykaa are also entering into this space, which is
potentially going to heat up the competition.
Financial
summary
Particular (INR Cr) |
FY19 |
FY20 |
FY21 |
H1FY22 |
Net Sales |
800.7 |
915.5 |
564.8 |
359.8 |
Net sales growth |
|
14.3% |
(38.3%) |
|
EBITDA |
335.8 |
393.8 |
243.1 |
160.4 |
EBITDA Margin |
42.1% |
43.55% |
49.88% |
44.6% |
PAT |
176.5 |
236.6 |
132.7 |
98.5 |
Net Profit Margin |
22% |
25.8% |
23.4% |
27.3% |
ROCE |
48.2% |
47.8% |
34.07% |
22.16% |
CFO |
234.2 |
243.4 |
252.6 |
60.7 |
Like the majority
of the industries, the retail apparel segment has been deeply hit by Covid and VFL
Ltd was no different. Due to strict lockdown restrictions affecting weddings
and celebrations, its revenues in FY21 were severely impacted. However, if we
look at pre-covid numbers the operating income, the OPBDIT and the PAT grew at
a CAGR of 15%, 32%, and 31% respectively from FY17 to FY20. The operating
margin and the net profit margin of the company stood at 43% and 26%
respectively in FY20.
The company
also enjoys a healthy ROCE at 34.07% as of FY21. With reducing the covid impact on
the Company, its sales, EBITDA margins, and ROCE are expected to improve going
forward. The company also has impressive cash flows from operations of INR
252.6 crores in FY21 which has been growing consistently over the past years.
On the
balance sheet front, the company is virtually debt-free, giving the company
resilience.
Samco’s
Stance
Vedant
Fashion Ltd has demonstrated a healthy financial performance pre-covid, and its
ability to generate profits despite being severely affected by the pandemic
reflects its operational efficiency. The company also boasts of impressive
margins and return ratios which are set to increase as covid impact phases out.
With its addressable market poised to grow at a CAGR of 18-20% in FY21-25, given
its strong brand image and intention to expand across categories and price
points, the company indeed has promising growth prospects.
From a valuation
perspective, the company has no comparable listed players. At the upper price
band, the issue is valued at ~ 52x EV/EBITDA and ~92x P/E on FY20 figures. To
add, the company undertook a buyback in July 2021 at INR 495 a share, and
currently, it values itself ~75% higher at INR 866. Hence, the valuation of the
company seems pretty expensive. Further, the current market sentiments surrounding
IPOs are not extremely optimistic and can lead to some under-performance.
Considering
the above factors and the growing competition in this space, we recommend only investors
with a decent risk appetite and a mid to long-time horizon to ‘SUBSCRIBE
WITH CAUTION’ to this IPO.